My Story
My Story
My Story
Hi! Ashley Perona Here!
I’m A Completely Open Book!
Just Ask!

Yay! Personal bios. The place where I get to toot my own horn and awkwardly explain my amazingness in the third person. That isn’t me. Is it cool if I keep it casual?

I was born and raised in Mesa, Arizona, tricked Arizona State University into giving me a full ride scholarship [not really, but it sounded fun], and dual majored in Finance and Marketing. And, surprise-surprise I’ve done nothing in Finance or Marketing. Blah, blah, blah. Snooze fest.

Upon graduating, I had a hunch the tech sector was where it was at. I was right. Hello Salesforce. I drank all the Kool-Aid. I busted my ass teaching myself how to use it, passed 5 certifications, and became a Salesforce guru of sorts for 10+ years. Around the 5-year mark I fell out of love with Salesforce, but the money was too damn good to pass up! Queue Jerry Maguire – SHOW ME THE MONEY!!! Money was a huge motivator for me at the time, so I convinced myself to keep climbing the proverbial corporate ladder. And, little by little I was selling my soul to the devil. Before I knew it, I was a full-blown workaholic, stressed out, drinking to decompress, smoking e-cigarettes, taking sleep aids to fall asleep, getting shitty sleep, and using Adderall to get up and do it all over again. Can you say yo-yo?!

It wasn’t all bad though, I built a badass team of wicked smart females at Ticketmaster [career highlight], and our team’s accomplishments were recognized at Salesforce’s annual conference called Dreamforce in 2018. 200,000 people attended, and it turns downtown San Francisco into a complete and utter shit show for an entire week.

Due to bullshit corporate politics and leadership I didn’t respect, I decided to quit my cush position and leave behind the amazing team it took three years to build. Professionally, it was the hardest decision I’ve ever made.

Since then, I briefly ventured into entrepreneurship. And, holy shit! What a scary, fun, and nerve-racking ride. I learned a shit ton in a short period of time and will continue down this path as soon as I figure out my true calling. But, I refuse to go back to Corporate America where I was treated like a unappreciated, disposable, employee number. Fuck making soul-sucking corporations more money at the expense of my own health.

This is what I’ve discovered thus far. Traveling lights my soul on fire like a million sparklers. So, guess what? I’m going for it. I feel most alive when I’m traveling and experiencing new things.

Ever Wander is my adventure of a lifetime. I plan to visit 75+ countries over the next 3-5 years across 6 continents. Ironically, I was given Ever Wander as a nickname by an ex-boyfriend. He used to tell me I’d never be happy or content. Maybe I’m sick, twisted, or bitter for naming my trip after this morbid memory. Or, maybe I just want to prove him wrong. Who knows? But, he was a big part of my life, and I found the name strangely fitting because I consider myself a wanderer. He was right, I wasn’t happy or content, because I’m not meant to live my life in a repetitive hamster wheel.

My hope is to inspire other successful, financially stable women, who feel lost, aimless, stuck, or rudderless to make a single change for the better no matter how big or small. I didn’t want to be part of the statistic – another American taking anti-depressants to make life a little more tolerable. It’s amazing how things have changed for me by simply changing my environment. I made the decision to trade-in my “stuff” for an experience-based life.

I whole-heartedly welcome you, arms open, to be a part of my crazy journey. I’m stoked and scared shitless all at the same time. One thing is for certain, I promise to keep it as raw + real as humanly possible. It’s a front row ticket to my inner most thoughts, joys, secrets, fears, wins, and insecurities.

I can’t wait to get to know all of you!

“Not all those who wander are lost.”

-J.R.R. Tolkein

buy me a coffee or meal!